Elm is known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing, Elm Lifestyle is a quiet achiever supplying both small clothing boutiques and homewares stores around Australia and New Zealand.
Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style.
Inspiration is taken from art and homewares and the collection focuses on making those everyday wardrobe choices simple through clean lines, layering knits and easy wearing, straightforward shapes.
Launched as a pure knitwear brand in 2012, Elm has quickly expanded into soft shirting, exclusively designed arty prints and more recently relaxed effortless tees and pants, offering the consumer a versatile collection of co-ordinates.
Elm has an emphasis on flattering all body types so appeals to a broader captive market and has a more timeless fashionability.
Welcome to GND Fashion Outlet, we are locally owned and operated in Queenstown affiliated with GIRL NEXT DOOR FASHION LTD we are an Outlet Fashion Store with last seasons fashion from some of NZ and Australians favourite Labels, over 50% of most items.
ELM, CREED, STELLA + GEMMA, FOXWOOD, EB & IVE and more.
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